Objectives of Firms (AQA A-Level Economics): Flashcards

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Objectives of Firms
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Profit maximisation rule

MR = MC

Total profit formula

Total revenue - Total cost

Action when MR > MC

Produce more output

Action when MR < MC

Reduce output

Market structures where MR = MC applies

All market structures

Divorce of ownership from control

Owners & managers are different groups with different goals

Principal-agent problem

Managers pursue own interests, not shareholders' interests

Sales revenue maximisation condition

MR = 0

Revenue max vs profit max output

Revenue max output > profit max output

Satisficing

Achieving satisfactory outcome, not best possible outcome

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