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10 cards from this deck
Personal service, flexibility, owner preference, local monopoly
Direct owner contact allows premium prices & builds trust
£85,000 annual turnover
Specialized market segments where personal service is valued
Creating products distinctly different from competitors
Specific feature making a business stand out from rivals
Rapid decisions without lengthy approval processes
Proximity & convenience - customers avoid longer journeys
£2,000 for design, domain, hosting
Free accounts with limited features, charge for premium upgrades
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