Business Objectives and Strategy (Edexcel A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the main purpose of portfolio analysis?
What is the main purpose of portfolio analysis?
To make informed decisions on resources
What is Step 1 of the portfolio analysis process?
What is Step 1 of the portfolio analysis process?
Conduct a full audit of all products
Which factor is examined when evaluating product performance in Step 2?
Which factor is examined when evaluating product performance in Step 2?
Competitor activity
What are the two dimensions used in the Boston Matrix?
What are the two dimensions used in the Boston Matrix?
Market growth rate & market share
Stars are products with which characteristics?
Stars are products with which characteristics?
High growth & high market share
What is the key characteristic of cash cows?
What is the key characteristic of cash cows?
Generate more cash than they consume
Question marks are also known as what?
Question marks are also known as what?
Problem children
What is the typical strategic approach for dogs?
What is the typical strategic approach for dogs?
Sell or divest these products
What does a healthy balanced portfolio typically include?
What does a healthy balanced portfolio typically include?
Cash cows, stars & question marks
In the De Vere case, what happened to the P6 model sales?
In the De Vere case, what happened to the P6 model sales?
Declined by 28.75%