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10 cards from this deck
Rivalry between firms trying to sell goods in a market
One business supplies the entire market
Market dominated by a few very large producers
Actions of one business directly affect other businesses
Competing via advertising, promotion, product differentiation
Fewer businesses operating due to mergers/takeovers
Supplier power, buyer power, new entrants, substitutes, rivalry
Acquiring a supplier or establishing in-house supply
Extending into buyers' markets to sell directly to consumers
Buying rival businesses to reduce number of competitors
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