Monopolistic competition (OCR A-Level Economics): Flashcards

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Monopolistic competition
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Monopolistic competition definition

Many firms selling similar but not identical products

Number of firms in monopolistic comp.

Many firms, each with small market share

Product differentiation in monopolistic comp.

Firms sell similar but not identical products

Barriers to entry/exit in monopolistic comp.

Low barriers; freedom of entry and exit

Non-price competition methods

Quality, service, advertising, marketing efforts

Market power in monopolistic comp.

Some degree of market power due to differentiation

Demand curve shape in monopolistic comp.

Downward sloping

Short run supernormal profit condition

P>ATCP > ATC

Short run loss condition

P<ATCP < ATC

Profit maximising output rule

Where MR=MCMR = MC

Long run profit in monopolistic comp.

Normal profits (zero economic profit)

Long run equilibrium: P vs AC

P=ACP = AC (price equals average cost)

Why normal profits in long run?

Entry/exit of firms drives profits to normal level

MR curve position vs demand curve

MRMR lies below demand curve

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