Promotion (AQA GCSE Business): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What is the main purpose of promotion in the marketing mix?
What is the main purpose of promotion in the marketing mix?
To make customers aware & convince to buy
How many main types of promotion are included in the promotional mix?
How many main types of promotion are included in the promotional mix?
Four
What defines advertising as a promotional method?
What defines advertising as a promotional method?
Businesses pay for it directly
What does persuasive advertising aim to do?
What does persuasive advertising aim to do?
Encourage customers to buy the product
Which advantage does advertising offer businesses?
Which advantage does advertising offer businesses?
Full control over the message
How do public relations activities differ from advertising?
How do public relations activities differ from advertising?
PR activities are not paid for directly
Why is PR often more credible than advertising?
Why is PR often more credible than advertising?
The message appears more genuine
What is the main purpose of sponsorship?
What is the main purpose of sponsorship?
To build brand awareness
What type of tactic is sales promotion designed as?
What type of tactic is sales promotion designed as?
Short-term tactic for quick sales boost
What does BOGOF stand for in sales promotion?
What does BOGOF stand for in sales promotion?
Buy one get one free
What is viral marketing's main characteristic?
What is viral marketing's main characteristic?
Content spreads rapidly through sharing
How does the product life cycle affect promotional mix choice?
How does the product life cycle affect promotional mix choice?
New products need awareness building