Promotion (AQA GCSE Business): Flashcards
📚Flashcards
Practise the cards
15 cards from this deck
ShowHide
Practise the cards
15 cards from this deck
Promotion definition
Promotion definition
Making customers aware & convincing them to buy
Promotional mix
Promotional mix
Combination of different promotional methods
4 types in promotional mix
4 types in promotional mix
Advertising, PR, sales promotion, social media
Advertising definition
Advertising definition
Promotional method businesses pay for directly
Types of advertising
Types of advertising
Persuasive & informative
Public relations (PR)
Public relations (PR)
Managing business's image & reputation
Sponsorship purpose
Sponsorship purpose
Build brand awareness through logo/name display
Sales promotion
Sales promotion
Persuading customers via special offers & incentives
Point of sale
Point of sale
Where purchase decision is made
BOGOF meaning
BOGOF meaning
Buy one get one free
Viral marketing
Viral marketing
Content spreads rapidly through sharing on social media
Advertising advantage
Advertising advantage
Wide coverage and full control over message
PR advantage
PR advantage
More credible than advertising (appears genuine)
Sales promotion advantage
Sales promotion advantage
Quick boost to sales
Factor affecting promotional mix
Factor affecting promotional mix
Budget - promotion can be expensive