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15 cards from this deck
Making customers aware & convincing them to buy
Combination of different promotional methods
Advertising, PR, sales promotion, social media
Promotional method businesses pay for directly
Persuasive & informative
Managing business's image & reputation
Build brand awareness through logo/name display
Persuading customers via special offers & incentives
Where purchase decision is made
Buy one get one free
Content spreads rapidly through sharing on social media
Wide coverage and full control over message
More credible than advertising (appears genuine)
Quick boost to sales
Budget - promotion can be expensive
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