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10 cards from this deck
Data you collect yourself through direct methods.
Surveys and experiments are two common methods.
Data collected by others, already published or compiled.
Official exam results from an exam board website.
You control the collection process for accuracy.
It can be time-consuming and expensive to collect.
It's already collected and published by others.
It may not perfectly match your research needs.
This is primary data, collected directly by the researcher.
This is secondary data, sourced from existing research.
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