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10 cards from this deck
Customer needs and wants
Tangible products - physical items you can touch/own
Intangible products - experiences, not for ownership
Products consist of tangible & intangible benefits/attributes
Name/symbol identifying a product, distinguishing from rivals
Registered brand name/symbol with exclusive usage rights
Manufacturer's, private/house, generic brands
Developing container & graphic design for a product
Presentation of information on product or its package
Expectations about brands/designs cause actual taste differences
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