Products — Goods and Services (HSC SSCE Business Studies): Flashcards

Customer needs and wants

Tangible products - physical items you can touch/own

Intangible products - experiences, not for ownership

Products consist of tangible & intangible benefits/attributes

Name/symbol identifying a product, distinguishing from rivals

Registered brand name/symbol with exclusive usage rights

Manufacturer's, private/house, generic brands

Developing container & graphic design for a product

Presentation of information on product or its package

Expectations about brands/designs cause actual taste differences