Products — Goods and Services (HSC SSCE Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What are services?
What are services?
Experiences or actions, not for ownership
What does the total product concept recognise?
What does the total product concept recognise?
Products consist of tangible & intangible
Why do luxury car buyers purchase Mercedes-Benz according to the example?
Why do luxury car buyers purchase Mercedes-Benz according to the example?
For feelings of prestige and status
What were the five most valuable brands in Forbes' 2019 rankings?
What were the five most valuable brands in Forbes' 2019 rankings?
Apple, Google, Microsoft, Amazon, Facebook
What is a key benefit of branding for businesses?
What is a key benefit of branding for businesses?
Enables charging higher prices than rivals
Which logo type is Apple's apple symbol?
Which logo type is Apple's apple symbol?
Brandmark logo without any text
What are private or house brands?
What are private or house brands?
Brands owned by retailers or wholesalers
What does green packaging on household cleaners communicate?
What does green packaging on household cleaners communicate?
Environmentally-friendly products
When did Coca-Cola gain trademark protection for its contour bottle in the US?
When did Coca-Cola gain trademark protection for its contour bottle in the US?
1977 from the Patent Office
What must all packaged food in Australia display on labels?
What must all packaged food in Australia display on labels?
Name, batch number, supplier, ingredients