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10 cards from this deck
Tool examining Political, Economic, Social, Tech, Legal, Environment
Political, Economic, Social, Technological, Legal, Environmental
Organized campaigns aiming to influence government policy/opinion
Products where demand is very sensitive to changes in consumer income
Cars, holidays, computers, white goods (freezers, cookers, washers)
Makes exports more expensive for foreign buyers, reducing sales
Obstacles making it difficult for new firms to enter a market
Many buyers/sellers, low barriers, products are close substitutes
Monitor consumer preferences in real-time and gather instant feedback
Creates market opportunities; businesses can command premium prices
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