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10 questions from this quiz
Political, Economic, Social, Tech, Legal, Env
Lower loan costs, increased profitability
Campaigns to influence government or opinion
Cars, holidays, white goods, computer games
New demand in healthcare, retirement, leisure
Shorter product life cycles needing more R&D
VAT charged in customer's country not seller's
Market opportunities and premium prices
Many sellers, low entry barriers, minimal price control
Obstacles making it hard for new firms to enter
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