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15 questions from this quiz
Without it, other elements can't ensure success
Eight stages
Costs increase whilst viable ideas decrease
Ability to charge premium prices
Untapped opportunities where needs aren't met
Impact on luxury brand image
The product performs its intended purpose
Consistent performance over time
Cost-effectiveness of production
Premium prices and customer loyalty
Available at the lowest price
Reduced price sensitivity among customers
Five stages
Slow initial sales growth
Adding value through new features
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