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15 cards from this deck
Developing goods/services for customer needs & profit
Eight key stages
Costs increase, viable ideas decrease (funnel effect)
Substantial research & development costs
Ability to charge premium prices
Product performs its intended purpose effectively
Consistent performance over time
Creating unique features/characteristics vs rivals
Enables premium prices & customer loyalty
Name, term, design, symbol distinguishing from competitors
Reduced price sensitivity among customers
Five stages
Rapid sales increase & market acceptance
Reach new audiences or remind existing customers
Cannot prevent eventual technological obsolescence
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