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10 cards from this deck
Four
Working with others, using their experience & specialist knowledge
Putting the end user at the heart of everything you do
Even after product launch
Breaks design into clear, manageable stages in logical sequence
Cyclical approach with continuous cycles of improvement
What was learned from the previous iteration
Being too attached to original idea, can't see other possibilities
Stay flexible, seek advice, try fresh approaches
At any point in your design journey
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