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10 cards from this deck
Research already conducted by others, not new data collected
Relationship between people and products, focusing on comfort and efficiency
Design products to be more comfortable and efficient for users
Scientific study of human body measurements for product design
Bell-shaped graph with most people near middle (average)
Average user - half population above, half below
Middle 90% of users - main target group
One design suitable for as many users as possible
Products users can modify to fit their individual needs
385mm to 470mm
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