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10 cards from this deck
Real physical location enhanced by digital technology
Virtual: only online; Augmented: real place + digital layers
Second Life and Fortnite
Revolutionised place experience; made places 'layered'
Like stacked sheets: physical base + digital info layers on top
Geographical Information Systems
Software to collect, analyse & visualise location-based data
Map shopping habits, identify customers, plan store locations
Analyse crime patterns & locations, identify hotspots
Understand geographical distribution of voters
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