Theories of Corporate Strategy (Edexcel A-Level Business): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
Corporate strategy
Corporate strategy
Long-term plan to achieve business's overall aims
Ansoff's Matrix purpose
Ansoff's Matrix purpose
Strategic tool to help businesses plan for growth
Lowest risk Ansoff strategy
Lowest risk Ansoff strategy
Market penetration
Highest risk Ansoff strategy
Highest risk Ansoff strategy
Diversification
Porter's three generic strategies
Porter's three generic strategies
Cost leadership, differentiation, focus
Cost leadership meaning
Cost leadership meaning
Operating as the lowest-cost provider in the market
Differentiation strategy
Differentiation strategy
Creating a unique market position rather than competing on cost
Three types of distinctive capabilities
Three types of distinctive capabilities
Architecture, reputation, innovation
Boston Matrix four categories
Boston Matrix four categories
Stars, cash cows, question marks, dogs
What cash cows provide
What cash cows provide
Returns for investors & funding for investment in other areas