Theories of Corporate Strategy (Edexcel A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
Which Ansoff's Matrix strategy carries the lowest risk?
Which Ansoff's Matrix strategy carries the lowest risk?
Market penetration
What does market penetration involve?
What does market penetration involve?
Growing sales of existing products
Why is diversification the highest-risk strategy?
Why is diversification the highest-risk strategy?
Business operates outside expertise
What are Porter's three generic strategies?
What are Porter's three generic strategies?
Cost leadership, differentiation, focus
What does cost leadership require?
What does cost leadership require?
Significant market share & economies
What characterizes a focus strategy?
What characterizes a focus strategy?
Targeting a narrow market segment
What are the three types of distinctive capabilities?
What are the three types of distinctive capabilities?
Architecture, reputation, innovation
What defines cash cows in the Boston Matrix?
What defines cash cows in the Boston Matrix?
Low growth, high market share
What are stars in the Boston Matrix?
What are stars in the Boston Matrix?
High-growth products w/ strong position
What does 'stuck in the middle' mean in Porter's model?
What does 'stuck in the middle' mean in Porter's model?
Failing to adopt a clear strategy