Food Trends and Marketing Tactics and Their Impact (VCE SSCE Health and Human Development): Flashcards

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Food Trends and Marketing Tactics and Their Impact
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% of Australian teenagers overweight/obese

1 in 4 (25%)

% of young people consuming burgers/soft drinks daily

4 out of 10 (40%)

Immersive marketing definition

Blends advertising naturally into complete brand experience

Geofencing meaning

Location-based marketing via GPS tracking & targeted alerts

% of celebrity-endorsed food products that are nutrient poor

81%

Clean eating definition

Eating whole/real foods as close to natural state as possible

Orthorexia definition

Eating disorder: excessive preoccupation with healthy eating

Annual Australian spending on food delivery services

$2.6 billion

Takeaway sales growth over 3 years (due to delivery apps)

18%

Stevia definition

Calorie-free sugar substitute from shrub leaves

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