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10 cards from this deck
Meaning from what heard, seen or read about a place
Removes bad images to attract investment/tourists/residents
Marketing place for new identity, attract investment/residents
Long-term redevelopment reversing urban decline
Knowledge/appreciation, identity development, stewardship
Gov't, corporate bodies, tourist orgs, community groups
Ads, exhibitions, poetry, songs, media, personal experience
Media coverage, not personal direct experience
Organisation/group identified by a particular name
'Sell' places to visitors via marketing positive perceptions
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