Perception of place (AQA A-Level Geography): Flashcards

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Perception of place
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Perception of place

Meaning from what heard, seen or read about a place

Re-imaging

Removes bad images to attract investment/tourists/residents

Rebranding

Marketing place for new identity, attract investment/residents

Regeneration

Long-term redevelopment reversing urban decline

3 benefits of strong sense of place

Knowledge/appreciation, identity development, stewardship

4 agents of change for place perception

Gov't, corporate bodies, tourist orgs, community groups

Sources shaping place perception (6 examples)

Ads, exhibitions, poetry, songs, media, personal experience

International place perception mainly shaped by

Media coverage, not personal direct experience

Corporate body definition

Organisation/group identified by a particular name

Tourist agency aim

'Sell' places to visitors via marketing positive perceptions

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