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10 cards from this deck
Quantity consumers are willing and able to buy at a given price
All other factors remain constant
Inverse - price ↑, demand ↓; price ↓, demand ↑
Movement = price change; Shift = non-price factors change
Products that can replace each other (e.g., Coca-Cola & Pepsi)
Products consumed together (e.g., cars & car insurance)
Demand increases when consumer incomes rise
Demand decreases when consumer incomes rise
Population characteristics including size and structure
Subs, Comps, Income, Tastes, Ads, Demographics, Ext shocks, Season
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