Market Mix and Strategy (Edexcel A-Level Business): Quizzes

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Design Mix
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What is a design brief?

A document outlining product requirements

What are the three elements of the design mix?

Function, aesthetics, and cost

What does 'fit for purpose' mean in product design?

Capable of performing its designed job

What is ergonomic design?

Safe & comfortable interaction w/o effort

Which company uses safety as its unique selling point?

Volvo

What does aesthetic appeal refer to in the design mix?

How products stimulate the senses

What does economic viability mean in product design?

Producing & selling products at a profit

Why did Apple shelve curved glass for early iPhones?

Prototypes were too expensive to make

What does waste minimization mean in design?

Reducing material use & packaging

Which products typically emphasize function at 60% in the design mix?

Hiking boots and power tools

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