Market Research (Edexcel A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the alternative name for primary research?
What is the alternative name for primary research?
Field research
Why is primary research usually more expensive than secondary research?
Why is primary research usually more expensive than secondary research?
It collects brand new information
What is a key advantage of closed questions in questionnaires?
What is a key advantage of closed questions in questionnaires?
Easier to analyse and present numerically
What is the main disadvantage of postal surveys?
What is the main disadvantage of postal surveys?
Very low response rate
What limits the reliability of focus groups?
What limits the reliability of focus groups?
The group may be quite small
What is a key limitation of the observation method?
What is a key limitation of the observation method?
Many questions about why remain unanswered
What is the main benefit of test marketing?
What is the main benefit of test marketing?
Reduces the risk of product failure
What is secondary research also known as?
What is secondary research also known as?
Desk research
Which internal data source provides the most up-to-date demand information?
Which internal data source provides the most up-to-date demand information?
Stock movements
Which is a key difference between primary and secondary research?
Which is a key difference between primary and secondary research?
Primary collects new data vs existing data