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10 cards from this deck
Aims: long-term/broad; Objectives: specific/measurable targets
Specific, Measurable, Agreed, Realistic, Time-specific
Employee motivation, owner motivation, strategic direction
New businesses, increased competition, difficult trading
Making as much profit as possible
Seeking satisfactory rather than maximum profits
Selling as much as possible in a time period
Proportion of total market sales held by a business
Finding ways to reduce business costs
Survival → market share → profit maximisation
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