Market Mix and Strategy (Edexcel A-Level Business): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
Define viral marketing
Define viral marketing
Strategy encouraging electronic message-sharing about products
Type of growth viral marketing creates
Type of growth viral marketing creates
Exponential growth in message exposure
Views on Volvo's Van Damme viral video
Views on Volvo's Van Damme viral video
Over 76 million views
Social media marketing budget projection in 5 years (%)
Social media marketing budget projection in 5 years (%)
22.4% of marketing budget
% increase in social media marketing budget over 5 years
% increase in social media marketing budget over 5 years
126% increase
Limitation of Facebook brand pages
Limitation of Facebook brand pages
Most who 'like' a page never revisit it
Virgin Atlantic's social media strategy
Virgin Atlantic's social media strategy
Created own social hub for direct customer engagement
Define emotional branding
Define emotional branding
Using consumer emotions to build a brand
What drives consumer action more than reason?
What drives consumer action more than reason?
Emotion
How Apple uses emotional branding
How Apple uses emotional branding
Creating 'cool' product image & aligning with design innovation