Branding (Edexcel A-Level Business): Flashcards

Creating distinctive identity via names/logos/symbols/designs

Brands created & owned by producers (e.g. Kellogg's, Gillette)

Products made by one company, sold under retailer's name

Products carrying only product category name, not company name

Perceived benefits beyond functional features justifying prices

Strong brands can charge higher prices due to loyalty & quality

Responsiveness of demand to price changes

Distinctive feature setting product apart from all competitors

Raises awareness, creates positive associations, builds relations

Enables precise targeting, direct interaction & builds trust