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10 cards from this deck
Creating distinctive identity via names/logos/symbols/designs
Brands created & owned by producers (e.g. Kellogg's, Gillette)
Products made by one company, sold under retailer's name
Products carrying only product category name, not company name
Perceived benefits beyond functional features justifying prices
Strong brands can charge higher prices due to loyalty & quality
Responsiveness of demand to price changes
Distinctive feature setting product apart from all competitors
Raises awareness, creates positive associations, builds relations
Enables precise targeting, direct interaction & builds trust
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