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10 cards from this deck
Marketing activity: where/how consumers can purchase products
Pathway product follows from manufacturer to final customer
Direct, One-tier, Two-tier, Three-tier
Businesses connecting producers and end consumers
Producers sell straight to consumers without intermediaries
Buy large quantities, divide into smaller consumer portions
Operate between manufacturers & retailers; buy bulk, sell smaller
Connect buyers/sellers without taking ownership of goods
Businesses selling directly to individual consumers online
Product nature, cost, market characteristics, control needs
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