Distribution (Edexcel A-Level Business): Flashcards

Marketing activity: where/how consumers can purchase products

Pathway product follows from manufacturer to final customer

Direct, One-tier, Two-tier, Three-tier

Businesses connecting producers and end consumers

Producers sell straight to consumers without intermediaries

Buy large quantities, divide into smaller consumer portions

Operate between manufacturers & retailers; buy bulk, sell smaller

Connect buyers/sellers without taking ownership of goods

Businesses selling directly to individual consumers online

Product nature, cost, market characteristics, control needs