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10 cards from this deck
Planned approach to setting prices to achieve business objectives
Price = unit cost + (mark-up × unit cost)
(Price - Unit cost) / Unit cost × 100
High initial price for new products, then gradually reducing
Initially low price for new products to gain rapid market entry
Illegal when deliberately selling below cost to eliminate rivals
Prices just below round figures (e.g., £99.99 not £100)
Between 0 and -1
Prices fluctuate based on demand, time, capacity & customer data
Regular monthly/annual fees for ongoing access to services
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