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10 cards from this deck
Prioritising manufacturing process & technical excellence
Continuously investigating & responding to customer requirements
Limited competition, growing demand, minimal int'l competitors
Identified price point first, then designed car to meet it
Right product, right price, right place, right promotion
Faster response to changing conditions & market trends
Businesses position between product & market orientation extremes
Coal mining, wheat farming, water supply companies
Clothing retailers, soap manufacturers, supermarket chains
Investigation without specific end product or consumer need in mind
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