The Market (Edexcel A-Level Business): Flashcards

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How competition affects the market
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Competition definition

Rivalry between businesses in the same market

Market definition

Where buyers & sellers communicate & trade goods/services

5 methods businesses use to compete

Lower prices, differentiation, quality, ads, extra services

Product differentiation

Making products appear distinct from rival offerings

Cost of all competitive methods

Reduce profit margins

Purpose of takeovers & acquisitions

Remove rivals as competitors

Barriers to entry

Making it difficult for new businesses to enter market

3 consumer benefits of competition

Greater choice, better quality, lower prices

Dangers when competition is lacking

Higher prices, restricted choice, less innovation

Government role re: competition

Ensuring competition exists in markets

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