Dynamic Markets (Edexcel A-Level Business): Flashcards

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Dynamic markets
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Dynamic markets

Markets that experience continuous change over time

Online retailing (e-tailing)

Retailing goods online with home delivery

% of online shoppers using click & collect by 2014

A quarter (25%)

BRIC countries

Brazil, Russia, India, China

Five key drivers of market growth

Economic, innovation, social, legislation, demographic changes

Flexibility as adaptation strategy

Culture of flexibility in organisation & working practices

Niche strategy

Serving a small, specific market segment profitably

Competition

Rivalry between businesses in a market

Risk in business

Committing resources that could be lost

Uncertainty in business

External influences beyond business control affecting market

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