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12 cards from this deck
Words, descriptions, or categories
Numbers and measurements
Can only take specific, exact values
Can take any value within a range
Leave gaps between classes
No gaps between classes
Headings, tally column, frequency column, boundaries
Group in fives for easier counting
Push respondents toward a particular answer
Straightforward and unambiguous
Non-overlapping categories
Easier to analyze than open-ended questions
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