Design Mix (Edexcel A-Level Business): Flashcards

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Design Mix
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Product design

Process businesses use to create new products & services

Design brief

Document outlining key features & requirements of a product

3 elements of design mix

Function, Aesthetics, Cost

Function in design mix

How well the product does its job/fit for purpose

Aesthetics in design mix

How appealing the product is to the senses

Cost in design mix

Whether product can be made & sold profitably

Consumer durables

Long-lasting products like washing machines or TVs

Ergonomic design

Ensures people interact with products safely & comfortably

USP (Unique Selling Point)

Distinctive feature that sets a product apart from rivals

Ethical sourcing

Materials from suppliers who treat workers fairly

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