Marketing Strategies (Edexcel A-Level Business): Flashcards

Planned actions to achieve specific marketing objectives

Large-scale markets with millions of potential customers

Distinctive feature that differentiates product from competitors

Dominant business sets prices, competitors follow

Heavy investment in advertising & promotion, not price

Markets serving customers with very particular needs

Marketing goods or services to other businesses

Directing marketing material at customers, expected or not

Attracting customers to websites when they seek suppliers

Encouraging customers to make repeat purchases