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10 cards from this deck
Planned actions to achieve specific marketing objectives
Large-scale markets with millions of potential customers
Distinctive feature that differentiates product from competitors
Dominant business sets prices, competitors follow
Heavy investment in advertising & promotion, not price
Markets serving customers with very particular needs
Marketing goods or services to other businesses
Directing marketing material at customers, expected or not
Attracting customers to websites when they seek suppliers
Encouraging customers to make repeat purchases
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