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10 cards from this deck
Model showing how product sales performance changes over time
Zero revenue - no sales occur during this phase
Slow initial sales as consumers become aware of product
Product becomes profitable for the first time
Market becomes saturated with competitors
Changing preferences, new technology, superior replacements
Techniques to prolong product life and delay decline phase
Updating, improvements, extending range, repackaging
New uses, new markets, advertising, more frequent use
During maturity stage, before decline begins
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