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10 cards from this deck
Dividing a market into distinct sections called market segments
Dividing markets based on where customers live & location traits
Dividing markets by measurable population characteristics
Grouping customers by attitudes, opinions, values & lifestyles
Dividing markets based on how consumers interact with products
Niche targeting, multi-segment targeting, mass market approach
A, B, C1, C2, D, E
Charging different prices based on willingness to pay
Categorising by quantity & frequency of purchases
Grouping consumers by their brand loyalty levels
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