Boston Matrix and the Product Portfolio (Edexcel A-Level Business): Flashcards
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Practise the cards
10 cards from this deck
Product portfolio definition
Product portfolio definition
All products a business offers to the market
Relative market share formula
Relative market share formula
Product's market share ÷ Leading competitor's market share
Relative market share >1.0 means?
Relative market share >1.0 means?
Market leadership
Stars: market growth + market share?
Stars: market growth + market share?
High market growth + high relative market share
Cash cows: market growth + market share?
Cash cows: market growth + market share?
Low market growth + high relative market share
Question marks: market growth + market share?
Question marks: market growth + market share?
High market growth + low relative market share
Dogs: market growth + market share?
Dogs: market growth + market share?
Low market growth + low relative market share
Cash cows cash flow characteristic?
Cash cows cash flow characteristic?
Strongly positive net cash flow
Recommended strategy for Stars?
Recommended strategy for Stars?
Build - invest heavily to increase sales & market share
Purpose of cash cows in portfolio?
Purpose of cash cows in portfolio?
Generate surplus cash to fund other products' development