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10 cards from this deck
All products a business offers to the market
Product's market share ÷ Leading competitor's market share
Market leadership
High market growth + high relative market share
Low market growth + high relative market share
High market growth + low relative market share
Low market growth + low relative market share
Strongly positive net cash flow
Build - invest heavily to increase sales & market share
Generate surplus cash to fund other products' development
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