Boston Matrix and the Product Portfolio (Edexcel A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What term describes all the products a business offers to the market?
What term describes all the products a business offers to the market?
Product portfolio
A product has 20% market share; the leader has 40%. What is the relative market share?
A product has 20% market share; the leader has 40%. What is the relative market share?
0.5
Which category has high market growth and high relative market share?
Which category has high market growth and high relative market share?
Stars
What type of net cash flow do cash cows typically generate?
What type of net cash flow do cash cows typically generate?
Strongly positive net cash flow
What are question marks also called?
What are question marks also called?
Problem children or wildcats
Which category has both low relative market share and low market growth?
Which category has both low relative market share and low market growth?
Dogs
Why do stars typically have zero net cash flow?
Why do stars typically have zero net cash flow?
Profits equal investment requirements
What strategy extracts maximum cash from a product with minimal investment?
What strategy extracts maximum cash from a product with minimal investment?
Milk
Why must a balanced portfolio include cash cows?
Why must a balanced portfolio include cash cows?
They fund development of other products
What does a relative market share above 1.0 indicate?
What does a relative market share above 1.0 indicate?
Market leadership