Use of ICT to Support Market Research (Edexcel A-Level Business): Flashcards
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Practise the cards
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ICT acronym meaning
ICT acronym meaning
Information and Communications Technology
Database definition
Database definition
Digital filing system storing large volumes of business data
Database term: all info about one entry
Database term: all info about one entry
Record
Database term: heading categories organizing info
Database term: heading categories organizing info
Field
Database term: collection of all related records
Database term: collection of all related records
File
Data Protection Act regulates what?
Data Protection Act regulates what?
How personal data is stored digitally
Main limitation of online surveys
Main limitation of online surveys
Many customers ignore them, reducing response rates
Online survey advantage: when can customers complete?
Online survey advantage: when can customers complete?
24/7 - any time
Social media research vs traditional methods difference
Social media research vs traditional methods difference
Observation & engagement vs predetermined questions
Three main ICT tools for market research
Three main ICT tools for market research
Company websites, databases, social networking platforms