Use of ICT to Support Market Research (Edexcel A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the main benefit ICT provides to market research?
What is the main benefit ICT provides to market research?
Faster & cheaper consumer insights
Which feature allows online surveys to adapt based on individual responses?
Which feature allows online surveys to adapt based on individual responses?
Conditional logic
What is the major limitation of online surveys?
What is the major limitation of online surveys?
Many customers ignore them
What type of feedback do review systems on websites provide?
What type of feedback do review systems on websites provide?
Qualitative feedback
What can businesses learn from analyzing competitor websites?
What can businesses learn from analyzing competitor websites?
Pricing strategies & product ranges
In database terminology, what is a 'record'?
In database terminology, what is a 'record'?
All info relating to one entry
Which facility allows users to reorganize data into different orders in a database?
Which facility allows users to reorganize data into different orders in a database?
File sorting facility
What must organizations do when storing personal data digitally?
What must organizations do when storing personal data digitally?
Register with Data Protection Office
Which social media technique delivers instant notifications when key terms are mentioned?
Which social media technique delivers instant notifications when key terms are mentioned?
Hashtag searches
What key advantage do social media platforms offer for market research reach?
What key advantage do social media platforms offer for market research reach?
Connect with millions worldwide