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10 cards from this deck
The complete group of individuals or items you want to study
A smaller group selected from the population to represent it
Sample where every population member has equal chance of selection
Surveying a sample costs much less than surveying whole population
Gathering info from smaller group takes much less time
Write names on paper, put in hat, randomly draw needed amount
Assign numbers to all, use random generator to select sample
May not accurately reflect population, affected by unusual responses
Sample members too similar, lack diversity to represent population
Larger samples generally provide more reliable results
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