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14 cards from this deck
Shared beliefs, customs & practices of specific groups
Dominant style that characterises a particular time period
Clothing, makeup, furniture, home décor
Computerised system storing product design & manufacturing info
Broader directions of development towards new approaches
Fashion=specific dominant styles; Trends=general direction of development
Period between starting design & delivering finished product
1-2 years
2-3 years
5-7 years
Ensures products don't offend & align with market values
Trend creators - develop new ideas and concepts
What took years to spread globally now happens in weeks/days via social media
Ethnicity, education, religion, age, gender, race
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