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12 cards from this deck
R&D creates products without existing consumer demand
Consumer demand dictates product development
Innovation-driven
Demand-driven
iPad - Apple created demand consumers didn't know they needed
Digital cameras evolved by consumer demand for smaller size
New materials, processes, advanced tech, lab innovation
Two-thirds
Increases in computer technology and AI
Virtual offices, remote/home working, mobile communication
Technological skills & ability to respond quickly to change
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